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August 20, 2011. Chapel Hill, NC.. Porscha Armwood, a UNC student hired by Target, hands out freebies to other students brought from the UNC campus by Target chartered buses on campus move in day. The company hired the buses and staged sales to encourage students to buy items in the store that they might need for their dorm rooms.. Many companies have increased their efforts to reach the youth market by employing popular college students to raise the awareness of the brand by peer to peer marketing on campus' around the country.