College Campus Commercialization

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August 20, 2011. Chapel Hill, NC.. American Eagle volunteers Pinelopi Kyriazi and Astin Barnes, in elevator, are a few of many American Eagle student volunteers who fanned out around the UNC campus on move in day to raise awareness of the brand by giving out coupons and helping incoming students move in to the dorms.. Many companies have increased their efforts to reach the youth market by employing popular college students to raise the awareness of the brand by peer to peer marketing on campus' around the country.