College Campus Commercialization

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August 20, 2011. Chapel Hill, NC.. Paris Flowe, left, a senior at UNC-CH and an American Eagle "brand ambassador", hands out t-shirts to volunteers who will help her spread awareness of the brand by helping incoming students with their stuff and giving away coupons on move in day.. Many companies have increased their efforts to reach the youth market by employing popular college students to raise the awareness of the brand by peer to peer marketing on campus' around the country.