College Campus Commercialization

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August 20, 2011. Chapel Hill, NC.. American Eagle student volunteers (left to right) Astin Barnes and Pinelopi Kyriazi helped incoming freshmen move into their new dorm rooms. They were 2 of many American Eagle student volunteers who fanned out around the UNC campus on move in day to raise awareness of the brand by giving out coupons and helping incoming students move in to the dorms.. Many companies have increased their efforts to reach the youth market by employing popular college students to raise the awareness of the brand by peer to peer marketing on campus' around the country.