College Campus Commercialization

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August 20, 2011. Chapel Hill, NC.. American Eagle "brand ambassador",  and UNC junior, Kimmy Summers, 2nd from left, loads up goodie bags before heading out with student volunteers to spread awareness of the brand by helping incoming students with their stuff and giving away coupons on move in day.. Many companies have increased their efforts to reach the youth market by employing popular college students to raise the awareness of the brand by peer to peer marketing on campus' around the country.