College Campus Commercialization

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August 20, 2011. Chapel Hill, NC.. Kimmy Summers, right, delivers bags of clothes to Randy Parrish, of Wilmington, NC, as he sets up his son's new dorm room. Summers is one of three American Eagle "brand ambassadors" on the UNC campus who, together with many volunteers, fanned out across the campus on move in day to help raise awareness of the brand by handing out coupons and helping incoming students move into their dorms. . Many companies have increased their efforts to reach the youth market by employing popular college students to raise the awareness of the brand by peer to peer marketing on campus' around the country.