College Campus Commercialization

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August 20, 2011. Chapel Hill, NC.. Alex Stegall, center, a junior at UNC-CH and an American Eagle "brand ambassador", helps a volunteer with her t-shirt. The ambassadors and volunteers will help spread awareness of the brand by helping incoming students with their stuff and giving away coupons on move in day.. Many companies have increased their efforts to reach the youth market by employing popular college students to raise the awareness of the brand by peer to peer marketing on campus' around the country.