College Campus Commercialization

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August 20, 2011. Chapel Hill, NC.. Brooke Wolford, center, a student volunteer, waits in a parking lot before heading out to spread awareness of the American Eagle brand by helping incoming students with their stuff and giving away coupons on move in day. The event was organized by student " brand ambassadors" employed by the company.. Many companies have increased their efforts to reach the youth market by employing popular college students to raise the awareness of the brand by peer to peer marketing on campus' around the country.