College Campus Commercialization

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August 20, 2011. Chapel Hill, NC.. Pinelopi Kyriazi, an American Eagle student volunteer, helps raise awareness of the brand on the UNC campus by helping incoming freshmen move in and handing out coupons. Kyriazi is one of many volunteers led by student "brand ambassadors" who fanned out around the campus on move in day.. Many companies have increased their efforts to reach the youth market by employing popular college students to raise the awareness of the brand by peer to peer marketing on campus' around the country.