The Rise of the Sweet Potato

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November 23, 2010. Durham, NC.. Ever Laughter Farm, based in Hillsborough, NC, is a small farm, but has set aside land for sweet potatoes as their popularity has risen..   The sweet potato seems to be having a comeback, with many farmers increasing their planting of the potato's numerous varieties, as well as many restaurants including it on their menu in various forms such as the ever popular sweet potato fry.