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August 20, 2011. Chapel Hill, NC.. Members of the Kappa Alpha Psi fraternity chapter on the UNC campus were recruited as volunteers by the American Eagle student "brand ambassadors" to help raise awareness of the brand by handing out coupons and helping incoming students move into their dorm rooms.. Many companies have increased their efforts to reach the youth market by employing popular college students to raise the awareness of the brand by peer to peer marketing on campus' around the country.